Melissa Macpherson

    Co-founder & Executive Director


    After starting her career at KPMG, Melissa worked for a decade in investment banking before transitioning into the for-purpose space where she found her home. Melissa is a specialist governance advisor working with Boards and Directors on governance performance improvement for non-profit organisations. She has worked with close to 100 organisations bringing her cross-sector knowledge to support Boards to consolidate their foundation and purpose, and improve their leadership and governance across strategy, purpose, impact and processes. in

    Rachael McLennan

    Co-founder & Executive Director


    Rachael began her career in the corporate sector in business development, marketing and communications. After transitioning into the for-purpose space, Rachael worked at the coalface in fundraising, including having raised $1 million for terminally ill children at a national UK charity. Prior to People for Purpose, Rachael was the CEO of Australian Philanthropic Services, supporting the growth and proliferation of private philanthropy in Australia. Rachael is a non-executive director of the National Centre for Childhood Grief. in


    Mei Ling Ho

    Marketing Director


    Mei Ling has been working at the intersection of the corporate and not-for-profit sector for over 15 years and is a strong believer in the power of cross-sector collaboration to drive real, lasting social change. Mei Ling has worked in numerous roles at not-for-profits including the Centre for Social Impact, Australian Charities Fund and United Way, driving pro bono / volunteer programs and working with corporates to build their community engagement and cause-related marketing programs. She has worked in the commercial sector at Westpac, Nestle and Diageo, leading brand and marketing strategy. in

    Melissa Barrs

    Business and Operations Manager


    Mel comes to People for Purpose with a broad range of operational experience and a can-do attitude. She is responsible for ensuring the team is supported so the business can run smoothly and effectively to achieve its goals. Mel lived in London for 15 years and her early career as an Executive Assistant included roles at Ernst & Young, Deutsche Bank, UBS Warburg and Russell Reynolds Associates. On returning to Sydney, Mel joined the Adara Group, one of the earliest examples of social entrepreneurship, where she developed her passion for the ‘for purpose’ sector as part of their leadership team. She is a firm advocate for the commercial and not-for-profit sector working in partnership to bring about positive social outcomes. in

    Laura Abbey



    While completing a Bachelor of Landscape Architecture Laura developed a passion for exploring and cultivating interactions between people and their environment. Laura has been an enthusiastic and active member of the People for Purpose team since the beginning. People for Purpose has enabled Laura to pursue her passion for improving social and environmental outcomes. Laura is a firm believer in the endless possibilities that are created through exceptional leadership. in


    Australian Institute of Company Directors

    The Institute of Company Directors is Australia's pre-eminent organisation for directors, dedicated to making a difference in the quality of governance and directorship. People for Purpose works closely with the AICD to support the pursuit of excellence in governance, in order to strengthen the growing for-purpose sector, aligning on their internal mantra that 'quality comes before growth every time and everywhere'.

    Pigs Can Fly Too

    Pigs Can Fly Too offers top tier facilitation and consulting expertise fused with proven processes and powerful tools. In partnership with People for Purpose, PCFT offer innovative ideation and planning workshops to help organisations begin to identify and then work towards their own objectives.

    Strategic Grants

    Strategic Grants enable non-profit organisations to establish sustainable, cost-effective grant-seeking strategies to deliver projects that fulfil their organisational missions. We partner with Strategic Grants to build the capacity of non-profit organisations to apply strategic thinking to their service delivery and fundraising programs.

    Good Foundations

    Good Foundations help non-profit organisations create effective operational, financial and strategic platforms. Stephen Penny, Founder of Good Foundations works in partnership with People for Purpose to support and strengthen the social purpose sector's leadership and governance capacity.

    Westpac Social Sector Banking

    Westpac Social Sector Specialist bankers are experienced across the non-profit sector. They bring knowledge and mentoring insights to maximise efficiencies and enhance fundraising opportunities. People for Purpose have partnered with Westpac Social Sector Banking to deliver a program of support to the winners of the Community Leaders Awards, which recognise and reward individuals making extraordinary contributions to our social fabric.

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